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 หัวเรื่อง:ไม่มีชื่อไทย (ชื่ออังกฤษ : Influence of the Thai Mass Media on Violence Against Women: Synthesis of Research Studies) ผู้เขียน: Neunghathai Khopolklang, Weerapong Polnigongit, Nisachol Chamnongsri สื่อสิ่งพิมพ์:pdf Abstractsexual inequality. It indicated that the needs of men to dominate women has led to the present sexual violence. Many studies have shown the increasing role of the media in perpetuating and promoting violence against women through their representation of women and coverage of issues. Of the many influences on how women are viewed, the mass media are the most pervasive and one of the most powerful. All forms of mass media communicate images of the sexes and various types of violence against women. This study analyzed research on violence against women in mass media issues in the 20-year period from 1990 to 2010 in Thailand. The author reviews and synthesizes the key findings of the influence of mass media on violence against women in Thailand. Finally, the implications of these findings for future research are discussed. |
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หัวเรื่อง:ไม่มีชื่อไทย (ชื่ออังกฤษ : Opinion of College Students in Southern Thailand toward Advertising Language in the Mass Media.) ผู้เขียน:Sujitra Jorajit สื่อสิ่งพิมพ์:pdf Abstract The purpose of this study was to find out the opinion of the southern college students toward advertising language in the mass media. The variables of the study were sex, age, education, department, and institution. The sample was obtained through multi stage sampling and comprised 451 students from Prince of Songkhla University, Srinakharinwirot University in Songkhla., Songkhla Teacher college and Surat Thani Teacher College. The statistical methods employed in this study were basic statistics, t-test, and ANOVA. The research results were as follows : 1. The majority of students were interested in advertising slogans used on television. The types of advertising found most interesting were those about movies, sports and acting. The most interesting compositions of advertising were accompanying music, sound, light. The most interesting types of advertisement was that of the unusual form. Advertising language was reported to have influence on their daily language. 2. All students in every group thought that the advertising slogans were moderately suitable. 3. Most of the students thought that language used in advertising was easy to remember, persuasive and rhyme. However, some students felt that the language used in advertising was moderately characterized by being impolite words, straight forward language and misspelling. 4. No significant difference was found among the groups with respect to students’ opinion toward language used in advertising. |
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